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Archive for April, 2015

Electioneering is in full swing and this year’s campaign has a very different feel to it. Unfortunately it’s not good news for the environment.

Thinking back to 2010, the environmental message was a key part of the election campaign. The manifestos had whole chapters dedicated to the environment, climate change and green economy. The Conservatives made a bold pledge to be the greenest government ever and even had a green tree as their logo!

Politicians work to represent the interests and concerns of the people and back in 2010 things were very different. Firstly, the fallout from the 2008 economic crisis hadn’t really hit home. Secondly, there was heightened public awareness of environmental damage stemming from the explosion of media coverage following the Stern review on climate change. The politicians responded and the environment was catapulted to the forefront of the campaigns.

The election results saw the Green party’s first MP and the Coalition government publish the first White Paper on the natural environment in over 20 years.

Back to 2015 and there is practically no mention of environmental issues in the campaigns. Aside from a cringe worthy reference to sustainable development by Natalie Bennett (Green party) in the 7 party TV debate, the environment has just a page or two in the manifestos and the Tory tree has been obscured by a Union Jack (but yes, the tree is still there!). More on the manifestos to follow on Cow Burps.

Given the current economic climate it’s not surprising that today’s main political messages are around security of jobs, incomes, houses and healthcare. The treatment of the environment across the two campaigns highlights the reactive nature of the political game. But are the politicians really reacting to the needs of the voters? The environment is lost in the current campaigning maybe because it’s seen to directly compete against jobs, incomes, houses and healthcare. But what about the view that these are compliments – that investing in the environment delivers these things? That message still seems a harder sell.

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